How to Design an Effective Business Postcard

Postcards have become one of the most priceless business tools for fresh marketers. A traditional business postcard in most cases is used to grab the attention and curiosity of the reader. Other printed product and medium of advertising pulls off the same advantage but postcards seems to be the easiest and least expensive form of sales bait. Postcards can produce a large amount of click-through for your site that can lead to a surge of high-quality sales leads.

Postcards usually comes in three basics sizes, the standard size which is 4 by 6 and the medium size which is 5 by 7 and the large size which is 5 1/2 by 8 1/2. Postcards are small in size so they are less expensive to produce and mail. Some postcards are built on a heavier stock so you should expect to pay a bit more for those kinds of postcards which lasts longer and more durable. Incorporating postcards into your marketing plan can help you collect more clients and broaden up your sales horizon.

You can include postcards in your subscription forms, survey and membership forms, coupons, products and newsletters. Traditional printed postcards are much easier to use for you can just fill it out and the clip-out orders forms can be easily sent back to you. Before calling your postcard printing company you should have to think first of what kind of postcard you want to be printed. Will it be an order form, mini newsletter or a general advertisement of your product?

If your postcards will be an ordering form, focus more on the simplicity of the design and use of words. Jumbling with too much graphics and sales pitched words might cause your readers to lose interest in your products. Choosing fonts for your postcards should also be well planned. Most postcards right now uses sans-serif fonts like Verdana or Arial because it has a smoother shape and a clearer look. Full color postcards give more attention grabbing glitz to your postcards compared to two color or one color postcards. The play of visuals and color in a full color postcard is the reason why it is a proven and tested attention grabbing marketing tool. So make sure to keep this in mind while doing your postcards designs. Give balance on your graphic and your words.

Another consideration that you should also take note is the kind of paper stock that you will be using for your postcard printing. You can choose between coated and uncoated paper stocks. For business postcards the widely use paper type is the coated card stock which gives a little bit of boost to presentation of your postcards due to the smooth and glossy finish of the stock. Traditional postcards are the most efficient, easiest and most economical way to stretch your sales and profits.

Postcards can increase response from your recipients and can provide brand name recognition that your company needs. Use postcards and make it easy for your prospective customers to buy and make inquiry about your products or services all the while giving a wide horizon to your sales. More Printing Topics can be found at My PostCard Printing : A Los Angeles Printing Company Services Online topics also include Brochure Printing, Catalog Printing and Full Color Printing

This article was written by Carmelo Jose Diaz under My Postcard Printing : Los Angeles Printing Services Company Online

20 Sure-Fire Ways To Get People To Link To Your Web Site

Here's 20 Sure-Fire Ways To Get People To Link To Your Web Site

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site
to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a
huge value because consulting fees can be very expensive.

11. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page.

13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.

16. Give away web space to people for free. Since you are giving it away for f.ree, request they link to your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

18. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.

19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.